Dos Equis – More Interesting than Heineken
As recently reported in Advertising Age, Heineken USA’s sales fell nearly 11% in 2009. At the same time, Dos Equis, selling at a similar price point, had sales increases of about 20%. What’s different...
View ArticleVolkswagen = Fun
Volkswagen deserves kudos for creating an integrated campaign that spans traditional and new media in ways that support and enhance each other, while effectively working towards a classic marketing...
View ArticlePublic Relations in the Age of “New” Media
Communications and media as we know them are evolving at a rapid pace. The manner in which we communicate and what is considered “media” is ever-changing. I remember public relations in the era of...
View ArticleGoogle+ vs. Facebook: Do You Need Both & Why?
So, you deleted your MySpace account, finally got the hang of another “new” Facebook layout, and now you’re hearing about Google+. In the world of social media, the only constant is change so get ready...
View ArticleClik here to view.
Pinterest 101: What it is, How to use it, and Why you should get ‘pinning!’
What is Pinterest you ask? Just another social media craze? Craze – yes. Just another – not exactly. For anyone unfamiliar with Pinterest and how it works, it’s basically a virtual list of a user’s...
View Article
